It grows more than expected Gucci, which in the fourth quarter of 2015 recorded an increase in sales of 4,8% compared to the +1,5% expected by analysts. The brand, which is attempting its own relaunch and has recently changed its creative direction (passed to Alessandro Michele) reported a 4,6% increase in turnover.
The maison's turnover returned to growth throughout 2015, to 3,898 billion euros (+11,5%) with a progressive increase in sales driven by directly managed stores in mature and emerging markets. However, operating profit fell by about 2%, to 1,032 billion.
A figure that emerges in the context of the good performance of Kering, the French multinational that controls Gucci, which recorded a 31,6% increase in net profit to 696 million euros, while consolidated revenues grew by 15,4% to 11,5 billion (+4,6% on a comparable basis), exceeding median expectations at €11,4 billion.
The operating result, on the other hand, recorded a decrease of 1% to 1,646 billion euros, and the operating margin, which was weighed down by negative exchange effects and the increase in marketing expenses, contracted by more than 31 %: the negative exchange effects and an increase in Puma's communication and marketing expenses, linked to the work on the new brand image, weighed heavily.
Among other brands controlled by Kering, Bottega Veneta reported revenues up 13,7% to 1,286 billion, and operating income up 17,3% to 374 million, despite the 3,1% drop in revenues recorded in the fourth quarter.
