Another record for Juventus. The 0-0 draw obtained against Barcelona on Wednesday night, in addition to being worth a Champions League semi-final, it allows the black and whites to bring a almost 100 million euros the sum collected from this participation in the top European competition.
This figure – which, to be clear, is worth a Pogba or a Higuaìn – is arrived at by adding up various items. First of all, the simple passage of the round to the semi-final is worth 7,5 million. Money that adds to what Juve has already forfeited in the previous rounds: 12,7 million for simply participating in the tournament, Other 7 for the results obtained in group stage, 6 e 6,5 respectively for qualifying for the eighths and quarter finals.
So far the value of results in the field. However, the most succulent slice of the cake comes from the distribution of the "market pool”, the river of money linked to television rights, which amounts to around 100 million for both Italian teams participating in the 2016-2017 Champions League (in addition to Juve, Napoli).
As reigning champion of Serie A, in the group stage the Lady collected 55% of the rights up for grabs (27,5 million) against 45% of Napoli (22,5 million). The second part of the "market pool", on the other hand, is calculated in relation to the number of matches played overall. Consequently, the further the bianconeri advance in the knockout phase, the more money will end up in the club's coffers: the semi-final is worth about 30 million, 2,25 more than the quarters.
sum up, by eliminating Barcelona, Juve earned just under 10 million (7,5 from the bonus for the semifinal plus another 2,25 for the market pool), bringing the total bill to 97,2 million euros. This is an absolute record for the Bianconeri, who thus surpassed the previous record of 89,1 million euros won in the 2014/15 season, when Allegri's team stopped against the Blaugrana in the final.
If then Juventus even won the competition, would earn in everything 113,7 million euro, with Napoli having to settle for 65,7 million.
Meanwhile, the markets show that they appreciate. On the Star segment of Piazza Affari the Juventus title it gained 12,77% on Wednesday, after the +15% already achieved on Tuesday. In the average of the last 6 months, the progress of black and white shares exceeds 140 percent.
