From the 22 28 2021 March the most awaited event for craft beer lovers will be held: the Italy Beer Week. The evolution of the Craft Beer Week is renewed in the name and in the proposal, with the aim of supporting the sector, keeping interest high and supporting consumption in an extremely delicate moment, in which the closure of specialized shops has put the whole supply chain is put to the test.
The event, promoted by Beer Chronicles, abandons its Roman guise and takes on a national dimension. Many initiatives for the 2021 edition which will see the participation of hundreds of adherents throughout Italy with tastings, public crushes, meetings, tap takeovers, presentations of unpublished beers, webinars, live streams on social networks and promotions dedicated to the purchase of beer online.
For the eleventh edition, the activities promoted by individual members will be conditioned by the health crisis and the related restrictions to contain the spread of the infection. There are also many initiatives in a digital version that will involve all national realities: breweries, pubs, beer shops, restaurants and associations unite to spread new ideas. Each member will have his own page on the site italybeerweek.com in which he will be able to enter his own initiatives in the large shared calendar.
The 2021 edition will also be preceded by the "Debutante Ball”, the appointment to taste all the novelties of Italian craft breweries. In the absence of the homonymous festival, a domestic version is planned "Home Edition”: the online sale of a box of 13 beers from as many producers, which can be purchased directly on the e-commerce site 1001 beers. it. Among the novelties, the "Debutante del debutante", ie the new beer winner of the Premo Lallemand, dedicated to all producers who started their business in the last year.
“Craft beer is no longer a niche product to be made known to the general public. There are many habitual drinkers, increasingly demanding and want to follow the evolution of a world in constant ferment", he said Andrea Turco, editorial director of Cronache di Birra.
Salvatore Cosenza, organizer together with Andrea Turco, instead underlined the need to rethink a new format due to the health emergency. Despite this, the hope remains of being able to share convivial moments in person, with all the necessary precautions.
In recent years, the craft beer sector has managed to make inroads in Italy too: from 311 breweries in 2010 it has gone to over 1000, with an exponential increase in sales volumes on the domestic and export markets and a turnover of about 7 billion euros. The ever-widening offer and the possibility of purchasing this product, no longer a niche one, even in large-scale distribution has led to a real craft beer revolution. In our country, the history of craft beer is decidedly more recent if compared to other countries, but full of excellent productions signed Made in Italy.
