Italyonline will provide free digital training courses to SMEs. The Internet company becomes part of the project promoted by Digital Transformation Department of the Presidency of the Council of Ministers to counter any form of digital divide of a cultural nature, after adhering to the The Manifest is preferably used for Digital Republic. It is a'national strategic initiative, underlines the ItaliaOnline press release which has the objective of "combating the digital divide of a cultural nature present in the Italian population, supporting maximum digital inclusion and promoting education on future technologies, accompanying the country's digital transformation process".
The initiative is divided into a series of activities carried out in collaboration with other public and private entities, on the assumption that it constitutes a common civic duty for the State, for businesses and for individual citizens to accompany the country's digital transformation with actions of an educational, popular and cultural nature.
In the specific case Italiaonline will make its contribution in the area of the development of digital skills for work (the so-called skilling, upskilling and reskilling paths or acquisition, improvement and retraining of skills), organizing the course "Companies in digital lessons", a series of webinars to learn or explore the best and latest digital communication strategies aimed at increasing business: correct online presence, visibility on search engines, e-commerce, exports, social media marketing, and much more, with focus on specific product sectors and/or geographical areas.
The webinars, completely free, are aimed at SMEs, freelancers and VAT numbers and are conducted by Italiaonline professionals. The platform allows participants to ask questions, through an interactive chat, to the speakers on duty, who will respond in real time. The first date is for Tuesday 1st December, at 15.00, with the webinar entitled: Let's restart together online - how to be successful in a new context, held by Antonella Fanuzzi, Marketing Director Web & Business Solutions of Italiaonline and will address the business strategies required by the new consumer habits. Subsequently, the excessive seminars will concern the themes: Where it matters to be there; The website: an online showcase; E-commerce; Online advertising: how and why.
Those interested can find information and updates on the dedicated page of Repubblica Digitale or on the specific site of ItaliaOnline or on LinkedIn page.
“We have appreciated the Repubblica Digitale project since its inception. Being part of it today has a particular meaning for us – he declared Andrea Chiapponi, Chief Marketing Officer of Italiaonline – We fully share the initiative's programs and principles and we consider it our moral obligation, as a digital company, to make our specific know-how available to businesses and citizens. From our privileged point of view on SMEs, we know that digitization is the winning key. Digital skills are essential today more than ever and we are pleased to have a new opportunity to share ours, to the benefit of the future of the country's economy".
