Le Italian small and medium enterprises they keep looking at the social media as a key channel for growing up and expand your own business. According to the latest Italiaonline search on the relationship between SMEs and digital, the investments on social media are increased significantly, exceeding 500 million euros in 2023, with an increase of almost 50% compared to the previous year. Despite this, many SMEs struggle to get the most out of their investment due to a lack of dedicated resources.
Italiaonline's research on the relationship between SMEs and digital
67% of the SMEs interviewed invest in social media to increase their visibility and over 60% have created sponsored content. However, only 15% update their social pages every week, while 19% do so once a month. Finally, 70% of companies manage their social presence internally.
To meet these needs, Italiaonline has developed MOVE, a new strategic approach designed for Helping SMEs Create Social Content of value. The project aims to support companies that do not have an internal marketing department with concrete and easily implementable solutions, ranging from the definition of the brief to content management.
How MOVE works
MOVE is based on four pillars, represented by the letters of the acronym:
- M for Message: all content must be clear and easily understandable.
- Or for Objective: each content has a specific purpose, which guides its creation.
- V for Visual: Images and videos must be engaging and distinctive.
- And for Engagement: language and style must be appropriate for the target audience.
With this approach, Italiaonline aims to offer SMEs a guide for more effective social communication, supporting them in a sector where creativity and coherence with corporate objectives are fundamental.
“Creativity is essential for a company that wants to stand out in the world of social media and achieve its business goals, especially in a market like that of SMEs, where the risk of becoming flat with more standard social communication is frequent,” he declared. Umberto Poschi, chief web and media services officer of Italiaonline –. With MOVE, our team offers SMEs a concrete strategy for creating valuable social content without the need for large-scale investments. MOVE is an invitation for us and our clients to never stop, to seize every new opportunity and to keep up with the times, as social media requires”.
