Italiaonline, the largest Italian internet company that owns the brand White pages, created the new business unit Italiaonline Health Tech and launch the portal White Pages Health, with the aim of facilitating access to treatment by making it easier and more immediate to book a visit or an examination. All in a simple, fast and safe way.
The health sector, in Italy as in the rest of the world, is characterized by a growing demand for health-related services: a trend driven by some global factors (progressive aging of the population, chronicity of pathologies, growth of clinical complexity, greater access to information by patients...) in which the role of digital innovation is increasingly important, further accelerated, in the last year, from the events related to the Covid-19.
In this context, Pagine Bianche Salute allows people who need to book a visit or an exam, to compare availabilities in real time on several structures at the same time, to choose the combination structure/appointment date that best meets your needs, to confirm the reservation and, if you wish, to pay onlineat any time and from the comfort of your home or office. All of this out of a total of over 500 performances.
Furthermore, by booking with Pagine Bianche Salute, the user has access to an accurate follow-up with post-visit questionnaires, consultation of the history of his visits and tests, reminders of checks.
From the portal you can book not only specialist visits, but also diagnostic tests such as X-rays, Magnetic Resonances, CT scans, Gastroscopies and Colonoscopies, with the guarantee that the services will be carried out in the best healthcare facilities.
The service is currently available on Roma and other cities of Lazio and among the hospitals where it is possible to book there are the CristoRe and the Rome American Hospital in Rome, the ICOT in Latina and the Sant'Anna in Pomezia.
Gradually the offer will extend throughout the large cities of Italy.
On Pagine Bianche Salute there is also a magazine with informative editorial content on health and well-being: updated and authoritative contributions relating to prevention, diagnostics, pathologies and symptoms, signed by specialist doctors.
“I firmly believe that the Pagine Bianche Salute project can really give value to all the players involved – he declared Roberto Giacchi, CEO of Italiaonline -. Above all, it will give it to individuals, allowing them to quickly and easily view all the offers in the area relating to the visit or exam they are looking for. It will give value to healthcare facilities and healthcare professionals, to whom Italiaonline proposes itself as a strategic partner in their digitization process, enhancing their online presence and offering them, in addition to a qualified space for communicating its services, also the possibility of immediately acquire user reservations”…
“We are happy to be among the first structures present on the Pagine Bianche Salute – he says Massimo Miraglia, General Manager of the Giomi Group – because we believe that the experience offered by the portal, through the simplification of the booking phase, can make access to prevention and treatment more immediate and faster, to the benefit of patients and healthcare professionals”.
“We are convinced that Pagine Bianche Salute can be an innovative way of making the group's facilities and our excellent services known to a wider pool of people, favoring those who, in an increasingly large number, prefer online booking.” comments Ilaria Micacchi, General Manager of the HCI Group Rome - Rome American Hospital - Pigafetta Ostiense Diagnostic Center - Villa Annamaria.
