Italiaonline is, according to the surveys “Total Digital Audience” by Audiweb (Nielsen), the largest Internet company in the country. Is present throughout the national territory and operates both in the consumer segment as well as in that of SMEs and so-called "Large Customers". As a digital advertising agency, it is the first - in terms of size - in the country. All that was missing was the physical market for Adversting board, in their digital declination.
DOOH, or “Digital Out Of Home”: this is the name of the digital advertising market on screens positioned outside outside the home environment, in places of greater traffic: totems, TVs or large screens (billboards) placed in different points of the city or territory such as roads, airports, bus shelters, subways, stations and shopping centres.
What are the advantages of Digital Out Of Home
Il digital out of home is an evolution of traditional billboard advertising (OOH – out of home), with the advantage that ads DOOH they are twice as likely to be seen and are 2,5 times more effective than static out-of-home ads, thanks to their ability to attract and engage. The dynamism, in fact, strikes the observer and makes the advertising more recognizable.
The DOOH market has the characteristic of being continuously growing: according to the latest data from theInternet Media Observatory of the Milan Polytechnic, the market will reach a value of 2022 million euros by the end of 102, with a growth of +62% compared to 2021.
Compared to the traditional out of home, digital guarantees greater flexibility, more customization and better measurability, allowing you to free yourself from the traditional purchasing and planning logics and going "online" on certain days, time slots and in certain points of the city, intercepting a specific target present in certain places.
The Italiaonline away from home offer
The FuoriCasa offer, specifically designed to give SMEs access to this innovative type of advertising format, is available in 6 different packages depending on the location of interest. The customer can choose the circuit, the city and in some cases the single plant, working on advanced targeting that takes advantage of hyperlocation.
The offer is keys in hand: not only planning and managing the delivery of campaigns in the chosen place, but also production of the advertising video for the client, with creation from scratch or adaptation of a video already in his possession.
Technological partner of the FuoriCasa offer is pladways, the Digital Out Of Home programmatic platform, specialized in planning campaigns in places of transit and outdoors to reach specific target audiences. More than 80% of the campaigns in this market are delivered through this platform, which boasts the largest portfolio of circuits that can be planned on the Italian market.
“With FuoriCasa we enter the world of DOOH, an innovative media born from the hybridization of the traditional context of outdoor advertising with the digital world. Our goal is to offer our customers the opportunity to take advantage of cross-media to maximize the effectiveness of pure digital campaigns. - commented Antonella Fanuzzi, Chief Web and Business Solutions Officer of Italiaonline – We are talking about a dynamic and captivating advertising form that allows brands to obtain maximum visibility on large or small screens, placed in strategic points of the city. From today, with FuoriCasa, our customers will have one more channel they can use to improve and maximize the visibility of their communication and the return on their investments".
