Italyonline, Italian internet company e Visible, specialist in online visibility, have joined forces again, extending their exclusive partnership for another 3 years, in order to offer companies the best visibility on the market, at the most competitive price.
While many SMEs across Europe are facing big budget cuts marketing in light of the pandemic, a growing number are actually planning to invest online. In a survey conducted by Visable with YouGov in July 2020, approximately 48% of SMBs in the DACH region (German-speaking European countries) said they will increase their digital marketing spend in 2021. The goal is to capture leads online that would otherwise generated at fairs or with direct contact with potential customers.
But even looking beyond the crisis, the visibility on the web it is no longer a "nice-to-have", it is now essential to reach decision-makers. This is reflected for example in the growing number of searches on B2B platforms, such as EUROPAGES and wlw, which reach around 4 million professional buyers every year.
Italiaonline offers a broad portfolio of digital marketing services, ranging from email delivery to web advertising, from e-commerce sites to digital and social presence. The market leader in Italy has always been a partner of Visable. “The decision to continue our partnership with Visable is rooted in our long and successful partnership and confidence in the exceptional products and services that Visable provides,” he explains. Andrea Chiapponi, Chief Marketing Officer of Italiaonline.
Searches from the peninsula make up 12% of global demand both on EUROPAGES and on wlw. A large number of Italian companies choose to present their portfolio on the Visable platforms. Meanwhile, how first Italian Internet Company, Italiaonline has a market reach of 62% with 28 million unique users per month. "Both Italiaonline and Visable are driven by a common goal, which is to help companies increase their online visibility and reach their targets in the most effective and efficient way possible", he says Tarik Zahzah, Head of Partnerships at Visible.
A company profile on EUROPAGES or wlw allows Italian SMEs to make their products and services known to a greater number of professional buyers with a real and clear proposal of what they have to offer. Their visibility on Google it is also improved, as your presence on the platform allows you to rank much higher in search results. In this way, SMBs are able to increase the number of interactions with potential customers and suppliers, as well as the number of requests for quotes, calls and visits to their site – 24 hours a day, 365 days a year.
