Iran that wants to demonstrate the existence of a new course and open up to the world starts with Italy. From the 22 to 26 November Fiera Roma hosts theIran Country Presentation, the first post-embargo demonstration outside the Iranian borders throughout the West, a 360-degree presentation of the country that was the great Persia.
The appointment, organized in collaboration with Iran International Exhibition, the Embassy of the Islamic Republic of Iran and the Italian Embassy in Iran, foresees 5 days of B2B meetings and events, a unique opportunity for Italian companies to shake hands (and contracts) with the emerging realities of a "new world" for the markets. Over 120 Iranian companies of the main productive sectors -agro-food, petrochemical, construction, technology and tourism- will be at Fiera Roma, anxious to sign collaboration agreements in Italy.
The potential offered by the Iranian market is enormous: we are talking, for European companies, of an 800 billion dollar market. In Iran, 2020 airports and 80 hotels are to be built by 3.500 and the interest in Italian products is very strong. Italian companies have continued to be present in Iran even in the darkest moments and theexchange between the two countries has never stopped (1,2 billion dollars in 2014), with an Italy-Iran trade flow consisting of: mechanical engineering (57,9%), chemical products (8,4%), metallurgy and metal products (7,7%) , electrical appliances (5,8%), rubber, plastic, building materials (5,3%), pharmaceuticals (4%), other (10,9%)”.
“One of our main objectives - he explains Pietro Piccinetti, sole director of Fiera Roma, responsible for the internationalization of AEFI (Italian Exhibitions and Fairs Association) and pioneer of commercial relations with Iran - there is that of putting our companies in contact with realities in which there is development. AND Iran, with its 80 million inhabitants, 40% of whom are young, today represents what the United Arab Emirates were in the 2000s, a cultured country, a major producer of oil, natural gas, petrochemical products and agro-food products and with vast potential for development in the service and tourism sectors. Italy – continues Piccinetti – boasts a deep and long-standing relationship with Iran, as confirmed by the choice of Rome for this historic event. And this could be a major advantage in building strong business partnerships. The Italian trade fair system – points out the CEO of Fiera Roma – wants to play a strong role in this game, proposing itself as a bridgehead to enter this as well as other markets. Fairs can truly represent a fundamental passport for the internationalization of Made in Italy”.
