The #ioleggoacasa campaign is signed by the Italian cartoonist Otto Gabos for "Fumetti nei Musei". It's called "Restless Souls" and is a love story between a girl on a museum trip and a ghost. The series has 51 albums set in Italian museums and, to give the kids a different journey every day, in this moment of great difficulty, the MiBACT thanks to Coconino Press Fandango and its authors makes all the comics available online in rotation.
The initiative offers everyone, young and old, the opportunity to read comics online for free and invites Italians to spend time shouting #ioleggoacasa, a campaign born as part of the broader campaign #stayhome, a fun way to approach the national cultural heritage with different languages, more akin to the sensitivities of children and young people. The comics are normally distributed in the individual museums involved in the project, offered free of charge to children who participate in educational activities, guided tours and museum workshops. However, in a situation like the current one, where schools are closed and even museums cannot use the paper version for teaching, digital is of great help.
"Fumetti nei Musei" thus joins all the digital tools of the MiBACT, starting from the social networks: every day the official profiles @fumettineimusei, supported by the institutional channels @mibact, @museitaliani and by the entire network made up of individual museums, will amplify the initiative on all major and most popular platforms such as Facebook, Instagram and Twitter. All with the hashtags #iorestoacasa and #ioleggoacasa. All readers, young and old, are invited to contribute to the campaign by sharing their shots on social media with the dedicated hashtags.
Every Sunday, six comics will be published online, all together. From Monday until the following Sunday, one of those six stories can be read for 24 hours. And so on, in rotation.
Here is the link where it is available: issuu.com/coconinopress
