Promote Made in Italy on international markets and push the development of small and medium-sized enterprises. This is the purpose of Exetra, the new born of the Intesa Sanpaolo group, to carry out commercial trading. The company intends to specialize in the purchase and sale of Italian products on foreign markets, accelerating the internationalization process of Italian companies.
“Exetra will sell the products of the 'Made in Italy' – specifies the press release from Intesa – taking care of the marketing, marketing and promotion phases with foreign counterparties”.
Partner of the initiative is SCB Market Traders, a consulting firm founded by Sergio Castelbolognesi. The Board of Directors of Exetra is made up of: Teresio Head – Head of the Business Sales & Marketing Department of Intesa Sanpaolo (Banca dei Territori Division) – who assumed the position of chairman, Sergio Castelbolognesi that of managing director, Stephen Favale – Head of the Global Transaction Banking Department (Corporate & Investment Banking Division) -, Francesco Domenico Introzzi e Daniele Fulvio Shepherd.
Exetra will operate on the market by mainly purchasing goods and technologies produced in Italy by small and medium-sized enterprises and then placing them on international markets. This will increase the spread of the Made in Italy:, the interest of its potential buyers.Teresio Head, head of Intesa Sanpaolo's Business Sales & Marketing Department (Banca dei Territori Division) and president of Exetra, declares: “Thanks to the birth of Exetra we will be able to strengthen the promotion of 'Made in Italy' by supporting the growing demand for Italian products of quality".
Sergio Castelbolognesi, managing director of Exetra, adds that "with Exetra we want to "create a system" and thus give a concrete answer to Italian companies that deal daily with competitors from countries where the "country system" is the winning key in a global market context" .
