Ready for his debut”Collectors and the value of art in Italy”. The first edition of a series entirely dedicated to the modern and contemporary art market promoted by Intesa Sanpaolo Private Banking, in collaboration with the Art, Culture and Historical Heritage Department and the bank's Studies and Research Department. The presentation of the study is scheduled for today, Monday 11 January at 15pmon the group page group.intesasanpaolo.com and at the site of the loop.
A book that studies the value of art in our country, identifying the various Italian collectors, not only to relaunch an economically relevant sector, but also to help spread the importance of art to future generations. In detail, the private banking division intends to test a detection method, obtain reliable data and analyze unpublished information regarding Italian art collecting.
According to the analysis conducted by the Group, collectors mostly have an average age of just over 58, of which the 75% made up of men. These are mainly graduates (entrepreneurs, freelancers or business executives) who collect contemporary art (94%). For the 70% reside in the North, in the richest regions of our country, only 11% in the Center and 7% in the South, the remainder abroad. At the basis of the choice of the works there are emotional factors, even if about 30% expressed an economic motivation, such as the revaluation of the work (35%), the conservation of the capital (28%) and the liquidation of the work (15%).
The volume is published by Galleries of Italy/Skira, containing texts by: Guido Guerzoni, Bocconi University; Flaminia Iacobucci, Studio DCAI; Alberto Fiz, Marina Mojana, Silvia Anna Barrilà, Eikonos Arte; Paola Musile Tanzi, SDA Bocconi and University of Perugia; Francesca Bacis, Andrea de' Mozzi, Enrico Maria Mancuso, Federica Menga, Edoardo Pedersoli, Mattia Pivato, Pedersoli Studio Legale; Michele Coppola, Intesa Sanpaolo.
“Private bankers are increasingly recognizing the importance of making services and tools dedicated to artistic assets available to their customers,” he said. Tommaso Corcos, CEO of Fideuram-Intesa Sanpaolo Private Banking – which contribute to diversifying their assets, with the support of trained professionals, independent experts and with in-depth knowledge of the reference market”.
"The support of Intesa Sanpaolo's Culture Project for the growth of a strategic sector for our country is becoming even more concrete at this moment, also by identifying original research topics, carrying out surveys capable of increasing knowledge of the art market and the Italian collecting and sharing the information obtained,” he said Michele Coppola, Intesa Sanpaolo Executive Director of Art, Culture and Historical Heritage.
“This study is part of a logic of in-depth study and enhancement of the artistic heritage belonging to the Bank, to which we have dedicated the museum pole of the Gallerie d'Italia and which, among other things, is the subject of an important project of redetermination and monitoring of fair value, undertaken with foresight by our Group since 2017”, concluded Coppola.
For over a decade, the art and collectibles market has been considered a strategic and consolidated economic sector, the object of greater attention not only from scholars and analysts but also from credit institutions and institutional investors. Fewer and fewer "safe havens", so much so that they are considered real financial instruments and self-investments, alternative or complementary to traditional ones, capable of diversifying one's assets.
