Intesa Sanpaolo launches a communication campaign for customer protection through “XME Protection”, the modular product that offers the possibility of preserving what is most important in the life of each of us and that is family, health and home. The campaign has kicked off these days, continue until 31 January 2019 e it will be articulated on various media: Radio, Cinema, Digital and daily press.
Through an ironic and simple creative idea a common sentiment is underlined: try to provide and check every possible risk, with the aim of protecting loved ones ed the goods we hold dear. A particularly apprehensive dad manages to blend in, like a chameleon, to guard and prevent possible risky situations for his family, at home and in everyday life.
Talking about protection in an effective, fresh and understandable way reminds us that in our country the propensity for insurance coverage is growing, even if it remains distant from other more developed countries. Because of this Intesa Sanpaolo intends promote la own range of health services and protection, responding to the new logic of need of families and businesses.
These are the messages of the new communication campaign – conceived by DDB Italia and produced by Karen Film – which tells how the need to protect what you love can generate paradoxical situations, unjustified apprehensions and even some excesses. To an exaggerated protective tension, Intesa Sanpaolo offers a simpler, more concrete and effective alternative: “XME Protezione”, a policy that can be composed according to your needs, which allows you to protect your health, home and family with a single solution.
The over 4.300 branches in Italy - renamed "Banca Assicurazione" since last June - are ready to examine the insurance needs of young people, families, the elderly and businesses, offering advice and solutions suited to the needs that each individual brings with them.
