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Intesa Sanpaolo, from Isybank to Fideuram Direct Messina's digital breakthrough flies

In just one month, Intesa Sanpaolo has launched two digital initiatives - first Isybank and then Fideuram Direct - which reposition the leading Italian banking group and project it more and more into the future on the wings of technological innovation

Intesa Sanpaolo, from Isybank to Fideuram Direct Messina's digital breakthrough flies

Since the launch of Isybank to that of Fideuram Direct: in the iconic Milanese skyscraper Scheggia di Vetro, the CEO of Intesa Sanpaolo, Charles Messina, has achieved an impressive digital repositioning of the leading Italian bank in just one month.

With Isybank, which already has 4 million customers and which belongs to the Banca dei Territori di Stephen Barrese, Intesa Sanpaolo has created - with investments and hirings - the entirely digital bank for those who are not used to going to traditional branches and which over time will become the retail bank of the entire Group. With Fideuram Direct, Intesa Sanpaolo has instead launched the first digital financial advisory service through a platform designed for savers and traders who want to invest remotely and which made Thomas Corcos, the CEO of Fideuram-Intesa Sanpaolo Private Banking, "the future of consultancy is already here".

“In a market where technology will always be a dominant factor, we at Intesa Sanpaolo will still be protagonists” commented Messina. In fact, the repositioning of his banking group began some time ago and technological innovation has always been and is a very demanding bet. Now the bet has become a reality and Intesa Sanpaolo becomes the Italian bank most projected into the future.

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