A private screening of the film was held in Milan "Lamborghini – The man behind the legend”, co-financed by Intesa Sanpaolo and produced by ILBE (Iervolino & Lady Bacardi Entertainment Spa) and Notorious Pictures, available on Prime Video starting from Thursday 19 January. Set in post-war Italy and freely inspired by the book "Ferruccio Lamborghini, the official story" written by his son Tonino, the film is directed by Bobby Moresco and stars, among others, Frank Grillo, Gabriel Byrne and Mira Sorvino, present at the Milanese evening – which was held on Monday 16 January – together with other members of the cast and the production.
Cinema and entertainment are at the forefront of Intesa Sanpaolo's strategies. The film on the founder of Lamborghini is one of the most recent collaborations activated in the world of production by the banking group, which since 2009 has disbursed over 2.2 billion euros in favor of the audiovisual sector, financially supporting the production of over 550 works including films and national TV series and international, over 120 commercials, factual and TV formats, in the framework of partnerships developed through the specialist Media & Culture desk active in the Banca dei Territori division, headed by Stefano Barrese.
Film Lamborghini, Intesa: "Opportunity to enhance the excellence of Made in Italy"
THEfilm industry places Italy in fourth place in Europe for labor productivity and is growing at a significant pace, especially towards digital platforms and channels. In 2021, the banking group, thanks to Motore Italia Cinema, made 500 million euros available for the relaunch of the audiovisual sector, offering solutions for the digital transition and the recovery of competitiveness, production management and opening up to the international market, as in the case of the film on Lamborghini.
"Support for the production of the film also represents an opportunity for Intesa Sanpaolo to enhance a leading brand in the automotive industry in the world and a symbol of Made in Italy excellence", explains a note from the banking group which recalls the recent co-funding agreement signed with the American investment bank Comerica, in support of the international film production on Enzo Ferrari, directed by Michael Mann.
