The 32 startups featured in the first two episodes of B Heroes, broadcast on Discovery Italia's NOVE channel on 9 and 16 March at 23.00 pm, have been working for over a month together with the best new generation entrepreneurs and managers of the most innovative companies in Italy. , manufactured by Yam 112003.
Companies recently active on the market, selected to be part of the B Heroes programme, the project promoted by the president of the lm foundation, Fabio Cannavale – entrepreneur in the world of innovation and CEO of lastminute.com Group – with Intesa Sanpaolo to support the best startups Italian companies, promoting their growth and development.
The 32 startups, divided into 4 categories – Consumer Product, Business Innovation, Lifestyle, Sharing & Social led by 4 Supercoaches: Ugo Parodi Giusino (Mosaicoon), Luca Ferrari (Bending Spoon), Gian Luca Comandini (You&Web), Davide Dattoli (Talent Garden) – they answered the questions and had to support the validity of their entrepreneurial projects in front of a panel of entrepreneurs and managers of great value including Stefano Barrese, head of the Banca dei Territori Division of Intesa Sanpaolo, Silvia Candiani CEO of Microsoft Italy , Fabio Cannavale, founder and CEO of lastminute.com Group – Laurent Foata, Managing Director Ardian Growth.
“In these first few weeks we have explored the merits of each idea, paying particular attention to the quality of the entrepreneurs and their ability to respond to stimuli and exploit opportunities. By broadcasting the programme, we want to make a wider audience aware of the steps, difficulties and challenges of being entrepreneurs. In Italy, it is particularly important to enhance the ability to grasp the lessons and opportunities created by mistakes along the way: an essential requirement for anyone who wants to innovate”, says Fabio Cannavale.
“You learn by making mistakes, sometimes discovering something unexpected and important,” says Stefano Barrese, head of the Banca dei Territori Division of Intesa Sanpaolo. “We look for this pioneering and avant-garde spirit in startups, to share a path of discovery and development and to encourage entrepreneurs not to stop if they believe in their idea. The company is tiring and challenging by nature, the entrepreneur is the one who puts the courage and trust into it and Intesa Sanpaolo wants to be the trusted partner to support startups, innovation and the growth of the country".
