ISanpaolo agreement started with Amazon the first commercial initiative of open banking. What is it about? Intesa customers will be able to convert the savings accumulated in Intesa Sanpaolo's digital Salvadanaio into an Amazon.it gift voucher, with a 3% discount for the customer. The logic is that ofintegration between services with digital use, whose benefits they go entirely to customers. To give a concrete example, 300 euros accumulated in Intesa's digital piggy bank can be converted into a shopping voucher of 309 euros, to be used on Amazon.it, with a benefit of 9 euros. To facilitate the business, the two companies make Apps and internet banking available.
The bank specifies it in a press release in which Andrea Lecce, Sales & Marketing director Individuals and retail companies of Intesa explains that "this is a strategic innovation both for traditional customers and for new customers of all ages".
