Allianz climbs the Interbrand ranking of the 100 best brands in the world, recording one of the strongest growth rates (+15%) and gaining various positions in the Best Global Brands ranking. The Allianz brand – whose value has grown to $7,7 billion – climbed eight places in the rankings, reaching 7th place among the big names in the financial sector and 55th place overall.
Interbrand research, published for over 30 years, calculates the value of a brand based on several criteria including brand importance, leadership, market position, company performance, customer loyalty and diversification of the business. And Allianz has seen brand value growth of 15%, on par with other global brands such as Google, Samsung and Nike.
Behind the strong brand, Allianz has built its success on excellent financial performance (with profitability growth of 15% in 2013), solid investment policies, digital innovation and quality products and personalized services for customers and is an employee favorite. Interbrand highlights the fact that Allianz has continued to focus on customer centricity, following consumers in the growing use of digital technologies. Allianz has also improved its social media approach by enhancing customer relationships.
Klaus-Peter Roehler, CEO of Allianz Italia, commented: “Our aspiration is to be the trusted partner in people's lives, helping them to make the right decisions, improve and achieve their goals. Thanks to the digital strategy and the innovations developed in Italy, such as the Allianz1 modular offer, today we are even closer to our agents and our customers".
Allianz has also strengthened its activities and commitment to social responsibility, underlines Interbrand, and the market has recognized the excellent performance of the Group, which in 2013 became Industry Group Leader in the Dow Jones Sustainability Index. The growth in the value of the Allianz brand, Interbrand continues, was supported by a global communication strategy based on the "One Allianz" concept, which places the customer at the center of all activities and helps to give a coherent message on a global level.
Worldwide, over 600 "ambassadors" of the Allianz brand - including group employees, agents and partners - work at the service of customers and, currently, 82% of the group companies leverage the international strength of the brand, strengthening the positioning of Allianz as a "trusted partner" and offering customers a unique perception of the "brand experience" in the various geographical areas, in the different cultural contexts and in the relationships with over 83 million customers globally.
The Interbrand “Best Global Brands 2014” ranking is led by Apple in 1st place and Google in 2nd, with brand value up 21% to $118,8 billion and 15% to $107,4 billion respectively billions of $. Coca-Cola, IBM, Microsoft, General Electric, Samsung, Toyota, McDonald's and Mercedes-Benz follow in order. For the first time, in 2014, the Chinese group Huawei entered the ranking, which ranks 94th.
Allianz is one of the world's leading insurance and financial groups, with revenues of €110,8 billion in 2013, approximately 150 employees and a presence in 70 countries serving over 83 million customers. Allianz Italia, with over 5.000 employees and premium income of €12,43 billion in 2013, is one of the leading Italian insurance companies.
