After the United States, also in Italy and 29 other countries arrive i sponsored posts also on Instagram. Starting today, the social network par excellence dedicated to photos will also include images of small, medium or large companies that use Instagram to promote their brand within the timeline of the many photos published by our followers.
The sponsored posts that will appear on Instagram can be of three types: videos, or photos with an invitation to click to "learn more" which refers to an external site or embedded within the app or even the possibility of downloading a application of the brand that published the sponsored post on Instagram.
How will sponsored posts appear on Instagram?
The user, observing his own timeline, after some photos published by his followers, will be able to notice a post easily recognizable by the writing "sponsored" at the top right. The model is practically identical to those already used by Facebook (owner of Instagram) and Twitter. Around Menlo Park, meanwhile, they are already ready to celebrate given that according to research by Bank of America Merrill Lynch this year Instagram could already derive 112 million dollars from advertising revenues. But it is the estimates for the following years that suggest how fruitful the introduction of advertising in Instagram could be. In fact, BofA estimated revenues for 2017 at almost $1 billion, a figure that could multiply by 4 in 2020.
