Big news on Instagram. The popular app turns to eCommerce and officially launches the challenge to Amazon and eBay.
Instagram has long allowed its users to use the app as a sort of virtual showcase. Indeed, influencers and brands have the possibility of advertising products on the platform by inserting "tags" that transfer users to eCommerce sites where they can be purchased.
Now Instagram has now decided to take a step further by allowing the billion users who use the social network from day to day make purchases directly on the app via credit cards and PayPal.
“People no longer have to open a browser when they want to buy – explains Instagram -. And with their payment information kept safe in one place, they can purchase products without the need to log into other sites and enter their information multiple times.”
In short, you save time and avoid distributing your data on different platforms. Everything stays concentrated in one place, the Instagram app.
INSTAGRAM: HOW CHECKOUT WORKS
As mentioned, the Checkout option allows you to start and finish the purchase of a particular product directly within Instagram, without having to go to company websites to buy what you like. Users just have to click on the "tag" that will integrate the purchase function of the desired product and make the payment. The information on the card or on the identity of the purchaser will only have to be entered the first time, then everything will work automatically.
You can pay by credit card or PayPal. The latter is in charge of processing the transactions.
INSTAGRAM CHECKOUT: WHEN IT COMES
The Checkout Option launched today, March 19, in the US. This debut is a test of sorts ahead of Checkout's global rollout. At the moment, however, there is still no official date.
There are 22 brands involved in this first Checkout launch, including Prada, Adidas, Burberry, H&M, Zara or Michael Kors. In the coming weeks, the option will also be extended to other brands.
