There is a part of the third sector that in the South makes its way between environmental sustainability and ethical trade. Productions quality farms is challenge the markets and create value for greater social cohesion. Large-scale distribution is the showcase of the big brands that certainly do not repudiate quality. Knowing, however, that third-party organizations are also pushing for sustainable food, and in the Southern Regions, produces a certain degree of satisfaction.
La Foundation with the South these days has formed an alliance with Giosto, ethical and sustainable ecommerce organization. Together they launched the campaign for Christmas “With the South Gioosto”. A modern form of connection between work and the market at a time when mature economies are questioning how to protect the environment and make profits.
The program promotes the purchase of products made by Third sector organizations involved in projects supported by the Foundation chaired by Charles Borgomeo. The relationships between eco-sustainable crops and economic growth projects are not many, nor are they easy to achieve. But"Good needless to say” is the product launch brandi of the territory that contain stories of resilience that affect people and communities.
“We want to make e the citizen-consumer is responsible which, through the purchase of products, decides to reward the change promoted by non-profit organizations in the South, helping to prevent it from being arrested. A process based on the promotion of social cohesion, oriented towards social sustainability” says Borgomeo. Consumers with this way of sustainable food take part in a process of adapting production to green principles, without pesticides, perhaps with some public aid and legality.
Behind it all we discover the reuse of assets confiscated from the mafias, the recovery and enhancement of uncultivated or abandoned land. Wines, oil, gravies, legumes, jams go online in these pre-Christmas days, but we are already thinking about the aftermath, evidently. It is a way to strengthen the network of over 6.700 organizations which over the years have taken part in 1.300 projects of the Foundation with the South. Competition with other distribution chains, well rooted in ecommerce, is in fact. But in the account of the success of “Buoni manco a say it” there is the advantage of an agriculture respectful of the environment and the rights of those who practice it. Sometimes all you need is good will and organization.
