Today at 18 pm, at the Bocconi University of Milan (Room N01 Velodrome, Piazza Sraffa 13), Paolo Bricco, journalist of "Il Sole 24 Ore" with an economic historian background, will present his new book "The Olivetti of the Engineer”. They will discuss it with the author Carlo De Benedetti and Michael Spence. Giuseppe Berta will coordinate, while the rector Andrea Sironi will open the works
The volume, published by Il Mulino, is dedicated to the period in which, between the 1978s and 24s, the Ivrea company was led by De Benedetti. In XNUMX, when the engineer arrived, Olivetti was in serious difficulty. A company without an entrepreneur, in decline following the death of Hadrian. In the following period, however, the company experienced an intense season of development, based on the production of personal computers (the MXNUMX is the best-selling PC in the world) and on the expansion of products: fax machines, photocopiers, printers.
However, at the turn of the 1996s and XNUMXs, it shared the harsh remodeling of information technology with the other European electronic companies of Fordist roots, but also experimented with the metamorphosis in telephony with Omnitel. A change of a unique nature on the international scene. The circle closed in XNUMX, when De Benedetti left the leadership of the group.
