After Montecarlo, Porto Cervo and London, Flavio Briatore, the patron of the Billionaire, lands in Rome in the street of the Dolce Vita of Anita Ekberg and Marcello Mastroianni to open a new branch at his "crazy pizza”, a format on which, regardless of the criticisms received so far, he believes a lot.
Not only pizza, but Briatore will also open an office of “crazy cool” a new format of luxury ice cream shops.
Crazy Pizza, which will open its doors at no. 167 of Via Veneto next to the Grand Hotel Via Veneto should re-propose the same style of the premises already open previously, thin pizza, prepared with a particular dough without yeast, with original and refined products such as the one with Pata Negra the famous and delicious (and expensive) Spanish ham, like the one with black truffle and white truffle or the one with truffle with mozzarella.
Obviously the cellar will be appropriate to the type of food offered, therefore a selection of high quality wines and a large presence of Champagne labels to recall the glories of the Rome of the sweet life.
Like all the activities of the entrepreneur from Cuneo, the "Crazy" pizza chain has not failed to arouse controversy, both for the quality (they have been defined as "colorless" and inconsistent" and for the prices deemed too high, from 15 euros for the margherita to 45 of the most delicious ones.
"It's yeast-free, very light – the annoyed answer of the patron of the Billionaire – Stands upright, of course, because if it sags, like all things that sag, it's not good. Jerks! It doesn't sag this. She is pretty tough, straight ”.
However, Rome would also appear to be in other Briatore projects.
According to some increasingly insistent rumors, a Billionaire encore or Twiga-bis, the other famous club in Forte dei Marmi which has a replica in Montecarlo. Interest that is linked to the new attention that entrepreneurs have been paying for some time in this area to the Via della Dolce Vita on which the spotlights could once again be turned on. It is no coincidence that in 2023 the ultra-luxury brand of Rosewood will land in the former headquarters of the BNL. Others prepare as the Ambasciatori Hotel became Intercontinental. The Alexandra Hotel which has extensively renovated the structure according to jet set criteria, And not far away, in via Lombardia, Netflix has chosen a building as its new Italian headquarters.
