Manchester United e Adidas renew their “promises” with a record deal: one billion in 10 years. It is a marriage, which has lasted since 2002 when the German company took over from Nike and which will be valid from 2025 until June 30, 2035, with a substantial increase in the consideration compared to current conditions. In fact, the previous agreement (stipulated in the 2015-2016 season) of 750 million pounds (874,2 million euros) has changed to that, finalized today, Monday 31 July, of 900 million pounds (1,049 billion euros). .
"The relationship between Manchester United and Adidas is one of the most iconic in world sport, forged by a shared commitment to style, sport and above all high performance," said United's chief executive, Richard Arnold.
Manchester United and Adidas: the details of the agreement
To announce the shock figure Red Devils: “Manchester United are delighted to confirm that they have renewed their core partnership with Adidas, as the club's official kit supplier. The new agreement will continue the partnership for a further 10 years to June 2035 and provides for a minimum cash guarantee of £900m, subject to certain adjustments,” the statement read. In a nutshell, we are talking about a guaranteed minimum of 90 million pounds per year, currently equal to around 105 million euros per season.
Manchester United: what stage is the transfer of the club?
A stratospheric figure which is surprising given Manchester's rather disappointing performance on the field in recent years. But United have proven to be a real trading machine, becoming a globally recognized icon beyond the sport itself. United sources say the deal gives them certainty on their biggest source of revenue for the next decade, bolstering the club's stability, especially at a time when the club is still in sale, with long and fruitless negotiations behind him with the Qatari sheikh Jassim bin Hamad Al Thani and the English billionaire Jim Ratcliffe.
