Look up and see pink. Starting from the evening of 17 October and until next 30 October, the upper floors of the Intesa Sanpaolo skyscraper in Turin will be lit up in pink in order to celebrate the international month for the prevention of breast cancer.
"The initiative promoted by ANDOS (National Association of Breast Operated Women) aims to draw attention to the importance of screening programs through the lighting of the most recognizable and highly visible monuments and buildings", reads the note from Sanapolo agreement.
But the 38-storey tower designed by Renzo Piano will not be the only symbolic building in the Piedmontese capital to be painted pink. In the next few days other buildings will be added and then closed with a bang with the lighting of the Mole Antonelliana.
It is the first time, underlines the bank led by Carlo Messina, that the Grattacielo Intesa "experiences a change of colour". In detail, the upper floors of the building facing east and west will turn pink, which will be clearly visible at night towards the hills and Val di Susa.
