The demonstration has ended Ro.ME Museum Exhibition which was attended by a broad representation of public and private institutions and people who gravitate around the broad cultural sector. As a participant and as an observer I think there is one thought-provoking consideration that stands out clearly. I am referring to the confirmation of the obvious supply and demand of cultural well-being and cultural property ("immovable and movable things that have artistic, historical, archaeological, ethno-anthropological, archival and bibliographic interest and other things identified by law or on the basis of the law as evidence of civilizational value.") necessary to advance and evolve a community, a people and a nation.
The measure of cultural well-being is calculated by the Equitable and Sustainable Well-Being Report (BES) and by World Happiness Report. These factual indicators are alternative and complementary to the "simple" GDP (gross domestic product) and offer a more complete representation of the social reality.
Apart from the methods of measurement, it is important to conceptualise the two main dimensions of cultural well-being: on the one hand the pulsating question of culture which leads both to consumption related to the arts but also to entertainment, tourism and all those products with high experiential added value and on the other the productive offer of cultural enterprises active in generating studies, artefacts, artifacts and services.
These domains collectively can be depicted in the Cultural Class of individuals, people and organizations committed and employed to consume, produce and disseminate this knowledge and cultural knowledge: conceptually part of this Cultural Class could be assimilated to the Creative Class identified by Prof. Richard Florida on the basis of professions "fully involved in the creative process ”.
The resultant is a complex model that integrates supply and demand and that synchronously feeds the cultural heritage and therefore productivity. These issues are priorities and strongly intertwined with the 2030 agenda and with the issue of sustainability.
The achievement is cultural progress in which culture plays the fundamental role of agent of social change since it has a direct impact on people's knowledge and existential and cognitive well-being and actively contributes to building the surrounding reality and the near future.
The fallout point of all talk, the main benefit, must be the full satisfaction of cultural well-being. The future of cultural well-being should be a prosperous and forward-looking future new "crops" and new "proposals" capable of both preserving and continuing to develop our knowledge, fuel our spirits, and stimulate our cognitive intelligence.
To get down to the executive part, however, we need new organizational skills and managerialisation of this sector which, with the benefits of the PNRR, must become more efficient and more prepared. The most important areas are certainly the history and memory of the past, but also the value chain and the management of tangible and intangible resources available to be relaunched for the future. The areas of training will be fundamental, but it will be equally important to acquire greater skills in the field of strategic planning, governance of complex organizations and public/private alliances.
The task of men of culture is more than ever today to sow doubts, not to gather certainties. Norberto Bobbio
All the best!
