It kicks off today and will run until January 21 on the 50th Paris International Lingerie Show. The event will take place at the Paris Expo – Porte de Versailles and will be dedicated to the presentation of the autumn-winter 2013/2014 collections.
Since 2005, “the ICE Agency it continuously follows the sector of Italian intimate fashion, which it has started promoting within the Parisian Salon which represents the meeting place for international buyers of intimate fashion, corsetry and hosiery”. The promotion of the sector has evolved over the years and since 2010 we have moved from pure image promotion of the product, to enhancement of the Italian presence at the fair through the organization of the Italian pavilion.
The ICE Agency coordinates, in collaboration with the Italian Lingerie Consortium, the Italian organization and participation in the event in which they are taking part this year 37 companies with 64 brands, covering a total of over 1.100 mXNUMX of exhibition space. All companies within the exhibition area will be identified by logo "ITALY” on the stands as well as special customizations.
To further support the Italian presence, a catalog of collective Italian company and an advertisement in the general catalog of the fair. Finally, during the event it will be provided technical and commercial assistance to exhibitors and visitors at the stand ICE, unified with the stand of the Consortium Italian Lingerie.
The complete press release is available at this address.
