The IBL Banca Banking Group, leader in the sector of loans through salary or pension assignments, is a partner of Universal Pictures International on the occasion of the release in Italy, on October 6, of the new 3D digital animation film Pets – Vita da animals, already a blockbuster in the United States and the work of the same authors of Minions.
For IBL Banca, this is the first initiative in the animation and entertainment cinema sector.
For this debut, he chose a story featuring pets and which is aimed not only at families – the bank's primary clientele – but also at those who have pets, and around half of Italians live with a pet.
The communication itself of IBL Banca has also been characterized for some time by product campaigns that have animals as testimonials. The best known is the RataBassotta dachshund, which represents the loan with low and long installments. During the release period of the film, IBL Banca presents a new advertising campaign with the presence of some of the protagonists of Pets.
Among the special initiatives, IBL Banca launches the #PETStar contest on its Facebook page valid until 28 October 2016. Up for grabs, in instant win, 500 tickets to be assigned to 250 winners, valid for the entry of two people in all rooms cinemas of the UCI CINEMAS circuit in Italy for the 2D and 3D screening of the film “Pets – Vita Da Animali”.
In addition, users will be able to upload the most beautiful and particular photograph of their pet which will become part of the #PETStar gallery and can be voted on by the public. The finalists of the 50 most voted photos will participate in the draw for a voucher with an indicative value of 500 euros valid for booking a stay for two people (two nights with breakfast included) in a Pet Friendly hotel of your choice throughout the national territory. The competition rules are available on iblbanca.it
“One of the protagonists of Pets is a dachshund named Buddy, it is impossible not to notice the resemblance to our dachshund, testimonial of RataBassotta and of the Group's core product: the salary-backed loan - explains Simone Lancioni, Marketing & Advertising Manager at IBL Bank – We enthusiastically joined this initiative, both for the prestige of Universal Pictures and because the film touches a sphere familiar to so many people. The world of small animals is also a common thread linking the products of IBL Banca. They are often the emblem of our products, they make our communication simple and immediate, and they well represent our philosophy of wanting to be a family bank".
The partnership with Universal Pictures at International is joined by the one with TEDxCNR "Beyond the known", the global communication event that will take place in Rome on Saturday 8 October at the Auditorium, Parco della Musica.
A special feature of this Italian edition is the involvement of a scientific research body, the CNR, and the strong orientation towards a community attentive to research and open to new visions and new models in different contexts.
“We are very happy to associate our brand with the world of TED, a brand recognized as synonymous with creativity, collaboration and progress. IBL Banca, which supports Italian families in carrying out their projects, also wants to provide a contribution to give impetus to new ideas. All in the awareness that sharing valuable ideas is the first step towards opening new horizons and encouraging the construction of a better future.” declared Mario Giordano, CEO of IBL Banca.
