The most clicked museums on Facebook? They are not Italian. The Bel Paese will also be, as is often remembered, an "open-air museum", and custodian of a large part of the artistic and cultural heritage worldwide, but this is not detected and appreciated by the world of the web, through the most widespread on the planet.
On Facebook, in fact, the hundreds of millions of daily users they much prefer the MoMa in New York, which reaches almost 900 thousand fans. Followed, again in the Big Apple, by the Metropolitan Museum of Art, with 562 supporters. In third place is the Louvre (403 thousand), fifth the Tate of London (310 thousand) in front of the Acropolis Museum of Athens (301 thousand). Rounding out the top ten is the Center Pompidou (176), while the British Museum is fourteenth (145).
To find the first Italian sites you need to get to 70th position with the MAXXI – National Museum of XXI Century Arts, in Rome, with almost 30 fans, followed by MACRO - Museum of Contemporary Art, also in the capital, with 24 in 86th place just ahead of the Milan Triennale with 23.900.
But that's not the only strange case: the same Eiffel Tower, which also has 6,6 million real visitors every year, has only 25 fans. It is precisely a French newspaper, Le Figaro, that analyzes the question, explaining: the Louvre has had an active page since 2009, at the dawn of the Facebook boom, and today at least 240 fans are active users. In other words: potentially 240 more visitors.
In short, a nice advertising vehicle, above all if one considers that the first place among registered users is not the French but the Americans. “It's not just the numbers that count, but the quality and usefulness of the contact“. explains Sebastien Magros, cultural consultant.
The recipe is simple: create appointments to be conveyed on the network, as for example the Beaubourg does, enlivening the platform with photos, events and information. A way to be not only clicked, but also followed and known by an increasingly large audience. Of course, there is also the official site, but updating via Facebook allows more direct contact with the user.
All this might seem trivial, given that what matters are the "physical" visitors to a museum. But in the age of the internet, where everything, culture too is conveyed through social networking, a little thought our museums should do it. As numbers, they would be second to none.
