Hillary Clinton is a longtime politician: first lady, senator from New York and secretary of state. You know the power of social media well. The lesson of 2008 is served. Yet, today Hillary was challenged on this ground beyond any reasonable measure by Donald Trump, who made Twitter her battering ram.
This time, Hillary didn't shy away from the challenge. But her use of Twitter within her marketing mix is different from Trump's. Twitter is certainly not the tam tam that sets the pace for the battle, but it has the role of supporting more traditional means of reaching certain demographic groups. Even the style is very different from Trump: Hillary tries to speak to the rational component of the voters.
In the free ebook Hillary Clinton's top 100, published by goWare, Veronica Vinattieri has identified, translated and adapted for the Italian public the 106 most popular tweets on the main themes of Hillary's programme. Perhaps these very short texts, to be read in less than an hour, will help to understand the possible first female president.
