Hugo Boss closes 2024 with a 3% increase in adjusted sales by currency, reaching a record level of 4,3 billion euros. The result was driven by a solid performance in the fourth quarter (+6%), with particular momentum in the Americas (+13%) and in the EMEA area (+6%). On the other hand, the Asia/Pacific market slowed down, recording a 2% decline due to the weak demand in China.
Despite the improvement in gross margin (+30 basis points on the year), theoperating profit (Ebit) stood at 361 million euros, down compared to 410 million in 2023. The Ebit margin fell at 8,4% compared to 9,8% in the previous year, influenced by write-downs in the retail sector. TheNet income attributable to shareholders is decreased by 17% at 213 million euros, with earnings per share of 3,09 euros.
In confirmation, however, of the financial solidity of the group, the board of directors has proposed a dividend of 1,40 euro per share, up from 1,35 euros the previous year.
2025 Forecast: Flat Sales, But Ebit Up
For 2025, the group expects sales between 4,2 and 4,4 billion euros, with a variation between -2% and +2% compared to the previous year. Ebit should instead record a growth between 5% and 22%, settling between 380 and 440 million euros. The Ebit margin is expected to increase, between 9,0% and 10,0%, thanks to further improvements in operating efficiency.
"We have done significant progress in the second half of the year, improving productivity and containing costs, which supported our profitability,” said the CEO Daniel Grider – “lmacroeconomic and geopolitical volatility remains high, weighing on consumer sentiment and impacting our business performance since the beginning of the year. In this context, Let's stay focused and alert, carefully monitoring global market developments.”
Hugo Boss: the stock slips on the stock exchange, -4,36%
Hugo Boss Results they did not convince investors, with the stock recording a decline of 4,36%, trading around 36,40 euros. Analysts' estimates were for sales of 4,26 billion euros in 2024 and 4,44 billion in 2025, with an expected EBIT of 410 million euros, in line with company forecasts.
The markets reacted negatively to the results and the Hugo Boss stock lost more than 4% on the stock exchange, a decline of 4,36%, settling at 36,40 euros. Analysts had estimated annual sales of 4,26 billion euros for 2024 and 4,44 billion euros for 2025, with expectations of an EBIT of 410 million euros, close to the company's forecasts.
