New acquisitions and reorganization of a group often also involve a change of name. It also happens to howden, European leader of insurance brokerage which announced the grouping under a single name and a new brand of all its global activities. In parallel too Assiteca, the most important insurance broker Italian, which joined the Howden Group in 2022, takes the new name of today Howden Assiteca.
“Since Assiteca joined Howden” he says Federico CasiniCEO Howden Italy, we worked by integrating our experiences and skills to create a company that had both a global vision and a "tailored" approach, capable of offering cutting-edge insurance services and solutions. Today we are pleased to participate in the launch of the new logo which at an international level will visually represent all the companies of the Group in a unique way".
After the rebranding, the subsidiaries Assiteca Agricoltura, Assiteca Consulting and Nord Est Insurance Broker also become Howden Assiteca Agricoltura, Howden Assiteca Consulting and Howden Treviso respectively, joining the other companies of the Group in Italy Andrea Scagliarini, Assimovie, Howden Italia and Howden Vicenza.
The Howden Group, founded in 1994, provides insurance broking, reinsurance and underwriting services and solutions to clients ranging from individuals to the largest multinationals.
The group operates in 50 countries across Europe, Africa, Asia, the Middle East, Latin America, the United States, Australia and New Zealand, employing 15.000 people and managing $30 billion in premiums.
Howden's presence in Italy
In Italy was officially born on April 2021, XNUMX. Since then, brokers have joined it Scagliarini from Bologna, Tower of Vicenza, ASI and North East of Treviso, Assiteca (the largest Italian company in the sector) e Assimovie. At the end of 2022 there were over 800 employees, the consolidated turnover was over 100 million euros.
Expansion into Europe
The Group has completed three acquisitions in June, one in Germany and two in Switzerland taking over Northern Lloyd, Argenius e RGB. “The Howden name will have a significant presence across Europe, with 120 locations in 20 countries and over 3.000 employees with specialist skills serving local customers,” a statement said. “The Howden name is adopted by 20 European brands. Among the most important, in addition to Assiteca, are the German Euroassekuranz and the French CFR and Theoreme".
“Our strategy is simple: develop a strong territorial presence and offer a unique range of specialist solutions for customers” – he underlines Luigi Sturani, CEO Europe of Howden. In recent years, 30 culturally aligned companies have chosen to join Howden. We have attracted some of the best talent in the industry and are quickly establishing ourselves as the European alternative in the insurance broking market. This is the time to unite with a single brand that consistently reflects our identity, our culture, our core values and supports our ambitious growth aspirations.”
The Howden Group is present in 50 countries worldwide
Globally the Howden brand will be represented by 15.000 people in 50 countries. “As we unveil our new brand and enter our 30th year,” he commented David Howden, founder and CEO of Howden Group Holdings – we work for clients ranging from individuals to the largest multinational corporations, covering the full spectrum of insurance needs. We now have a brand that showcases everything we have to offer and reflects who we are. We are committed to acting as one, without barriers that limit what we can do for customers. In this way, with transparency and trust, I can promise that all our interlocutors will get the best from us."
