The Chinese giant Haier fatigue to sell its household appliances in Europe and then decides to be listed on the Frankfurt Stock Exchange for 800 million of Euro. A spokesman had anticipated it from qindao Haier in January and has now confirmed it, here in Berlin, yesterday, Thursday 30 August, Yannick CEO Fierling. The occasion was the international press conference organized by the Group on the occasion ofthe IFA, International Funkausstellung, open untill September 5th. qindao Haier (the branch of the majaps of the first world producer in the sector), features a turnover of overand 37 billion dollars, 14,2 percent of the world market and only 3 percent of the European one despite having been operating in the old continent for several decades. But Haier, present here with a mega stand, he decided to change entirely a decidedly marginal presence despite having, unlike many Chinese multinationals, high-quality, very reliable products: “We will invest over 1 billion euros in the next four years to conquer the European market, and above all that of Central Europe and Northern-stated Fierling-but no rush to large numbers, to large volumes”.
And here it is Haier has brought to Berlin a collection of built-in appliances with a European flair, by large design and with high performance and efficiency. The collection is called Marry, and from the vertex of qindao the motivation of the Italian name came directly: “We are clearly inspired by the beauty and quality of Italy, of its prproducts, of its culture”. In addition to the built-in, ranges of washing machines with consumption 40 percent lower than the average, connected refrigerators and with Amazon's voice assistants (Echo e Alexa). The listing on the Frankfurt Stock Exchange refers to the CEINEX platform (China Europe International Exchange) created by Deutsche Börse and the Shanghai Stock Exchange, with D shares (D stands for deuschland). CEINEX was created to promote international investmentnals in China and vice versa.
From the blog Paula's house.
