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Groupon grows beyond expectations thanks to smartphones and confirms the CEO

The leader of discount coupons and buying groups grows by 45 percent in the USA and Canada – Sales via smartphone and longer-lasting offers are the trump cards – Lefkofsky always at the helm, appointed interim CEO in February

Groupon grows beyond expectations thanks to smartphones and confirms the CEO

Confirmations at the top and rain of receipts for Groupon. The company, a world leader in the purchasing group sector, still wants Eric Lefkofsky as helmsman, appointed interim CEO in February, just as it is recording revenues beyond all expectations.

Groupon closed last quarter with revenues up to $608,7 million from $568,3 million in the same period a year earlier. The figure is higher than analysts' expectations. The net result is negative for 7,6 million. Adjusted EPS is $0,02, in line with consensus.

Lefkofsky wants to make the company more smartphone-centric. According to official data, 50 percent of transactions in North America come from mobile devices and tablets, compared to 30 percent a year earlier.

A resurrection, that of Groupon. Last year its business model was in decline, but in recent months the Chicago-based company has reinvented itself, aligning itself with more traditional e-commerce which involves having offers not only on a daily basis and buying via smartphone.

Revenues grew 45 percent in the United States and Canada, offsetting a 24 percent decline in Europe, the Middle East and Africa.

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