Il Intesa Sanpaolo skyscraper from today it is also one multimedia guide, edited by Coordination of Editorial and Cultural Initiatives of Intesa Sanpaolo, published by Antiga Editions. The volume was created with contributions from the architect Renzo Piano, who conceived the project and of professor Andrew Roland, who documented its implementation. Eighty-eight pages of text narration with rich photographic kit to "read" the meaning of a building that has changed the skyline of Turin in the name of innovation and environmental sustainability. A special feature of the guide is the possibility of download video content through QR codes at the end of the various chapters. The volume, also available in English, is on sale in bookstores, online stores and in the bookshops of the Gallerie d'Italia.
The publication was submitted to Thirty-five space, the terrace for exhibitions and events at the top of the skyscraper. The president of Intesa Sanpaolo was present Gian Maria Gros-Pietro, the head of the Group's Cultural Activities Michael Coppola and the president of Intesa Sanpaolo Highline Henry Salza. The professors of the Milan Polytechnic also took part Fulvio Irace, professor of History of Architecture, e Andrew Roland, professor of Architecture and Urban Planning.
Inaugurated on April 15, 2015 after not even five years of work, the Intesa Sanpaolo skyscraper was born from a selection of six proposals put forward by the most prestigious architectural studios in the world. The Renzo Piano RPBW project featured the better features for the city context and for intended use intended by Intesa Sanpaolo: a functional place for the new, more flexible organization of work and, at the same time, open to all, usable for cultural and artistic events, capable of restoring greenery to the city thanks to the bioclimatic greenhouse located on top of the building and equipped with a level catering.
The individual chapters of the volume tell how this was not only imagined, but also realized down to the smallest detail, often with awards that go beyond national borders, as in the case of certificazione Leed Platinum, the highest degree of environmental sustainability that can be achieved by a tall building.
La guide dedicated to the Intesa Sanpaolo skyscraper is the twelfth publication of the series promoted by Intesa Sanpaolo, starting from 2010, with the aim of contributing to the knowledge of the artistic value of the main historical buildings of the Group. The initiative makes use of the contribution of art and architecture historians and is based on accurate documentary and iconographic research. The volume inaugurates the trend dedicated to the most modern buildings, translating the concept of contemporaneity graphically and in multimedia contents.
