It has ancient and respected production systems. A location known throughout the world for the tradition of pasta in front of breathtaking views and - which is not a bad thing these days - an enviable climate. The historic Garofalo pasta factory in Gragnano presents itself in a new advertising campaign with the most viewed Italian cinema couple on Rai in recent weeks: Luisa Ranieri and Luca Zingaretti. With the captivating title "A real show" the pasta factory in business since 1789 returns to all media to market its products (God forbid!) but also to reaffirm the primacy of laboratories and products appreciated by chefs from all over the world.
The commercial is by the director Matteo Rovere which has focused its promotion on Spaghettone Gragnanese XXL. A quality product extruded through bronze more often than ever, capable of giving a new and more intense taste experience, with the guarantee of the Pasta di Gragnano PGI brand”. This says the launch to the press with the PGI which reminds us of the territorial origin, on the Lattari mountains, Italian excellence. With the new commercials at the bottom we reconnect to the previous campaign "Good pasta doesn't lie", based by Garofalo on the transparency of the processes and on the characteristics of the ingredients.
“We are happy to once again turn the spotlight on our pasta by having it interpreted by a unique couple, synonymous with popularity and refinement who, with their sympathy, will be able to involve our consumers by letting them enter their kitchen”, says Emidio Mansi, Commercial Director of the Garofalo Pastificio. The campaign signed by NaÏve has chosen two actors "accustomed" to entering Italian homes at dinner time. Lightly speaking, they will talk about the experience that the product has given them in everyday life.
The Menna family that controls the company through these campaigns accredits a brand unknown in other countries on the markets. In 2001 the pasta factory, which had somehow obscured its logo, restarted with a line under the Garofalo brand. It has been increasing its turnover for years gaining leadership positions in the premium pasta segment. Behind it is a world of work, of intergenerational passages, of environmental balance, finally, never too protected.
