An energy company and a great artist are supporting the project rebirth of a neighborhood in Naples. Three names: Smean energy, Scampia, Oliviero Toscani. Three initiatives: an energy community, urban redevelopment, art. The district famous for its Camorra feuds, is now visited by unafraid tourists. On the contrary, they are intrigued by the scenes seen in successful fiction or by the pages of best sellers such as "Gomorrah". Scampia takes back a civil space. Difficult suburb, but by now laboratory Commitment and cheap. The special envoys of the newspapers had to change the narrative codes of this reality that marked Naples in the 90s. The Vele district tries to tell itself differently. After a long time, the institutions have come here investing 51 million euro for the new Faculty of Medicine, a metro line, parks and gardens. Entrepreneurs who have overcome (we don't know if all of them) fear of going to the drug dealing district of Europe are starting to invest. Naples already has other unfinished projects so that this experiment doesn't have to fail. And the city's economy lends a hand.
A special and community hub
It is the second area of Naples together with the neighborhoods Spanish where the money clean they want to create wealth and jobs. Whoever puts the money wants to demonstrate that it can be done. The PNRR? It is the future that will have to come, with all the ifs and buts that the government in Rome is creating. The project for the new Scampia is called « Tutt'equal song' 'e criature » from the title of a song by the musician Enzo Avitabile. Smean wanted it, together with the Foundation Silvia Rutolo (innocent victim of the Camorra). Oliviero Toscani inaugurated the three thousand square meter work on a tower block, made up of shots of a hundred young people from the neighborhood. Clean and dreamy faces of having a role and a job with rights and duties. The Pangea Network has been added to the project with the three protagonists, which brings together dozens of Neapolitan associations. Tuscans why? “The future of Scampia is made up of young people and the good part of its citizens. In the faces of the boys I saw precisely what is recoverable in the future: the new generations will decide what world to live in ». The photographer who has worked with large companies during his career must be credited with the intuition of very successful global campaigns. The novelty of the Neapolitan project is linked to the desire - let's even say the need - to rebuild the identity of a neighborhood. A company puts the euros down to demonstrate that tomorrow's energy can be the platform for recover at workro kids squeezed between basic income and petty delinquency. Many still need income, but it is a company that brings young people closer to work and not the courses envisaged by the new law.
A community-network is born
"The criminals here are a minority, while the good guys are angels who need to be helped," says Toscani. Smean Energy certainly has the interest to earn with energy clean produced by the future energy community. But it opens a way. Courageous and stimulating to discover and tell, because an Urban Art site is also being designed in the neighborhood. An unknown route to the circulation of capital in a large southern city is undertaken. attention is national . Entrepreneurs have understood that a welcoming and protected environment for those who live there can also encourage training for arts and crafts. They will be organized. Why did Smean Energy take on all of this? « Today Scampia is a place where it is possible to draw a large workforce. Here there is hunger and the desire to redeem oneself » he says Ranieri Roberto Ricciardi, president of Smean Energy. In Naples, two expectations will merge: city regeneration and work. In the past, great architects and urban planners did it by gutting historic agglomerations, but it didn't always go well. But Scampia is a marginal area where it is being born a community-network made up of houses, schools, businesses, dreams. Which will no longer make the fortune of blood fiction.
