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The waste of Made in Italy

There is little money to promote Made in Italy, and there will be less and less if 20 million euros are wasted on a floating Made in Italy exhibition on the Cavour aircraft carrier, as described in the blog "Fare sistema"

“There are obviously those who think that "making a system" means putting together the most diverse things, between which no reasonable person sees any significant logical or operational connections. This time the initiative comes from the Navy: a traveling exhibition of Made in Italy aboard the Cavour aircraft carrier in 7 Arab and 13 African countries with the unlikely goal of combining the promotion of technology, food, design and fashion, with support for the "nascent navies", with anti-piracy operations and international humanitarian activities."

Thus begins the blog of a few days ago on Marco's website "Making a system - for companies in the global market" with the significant title "Business diplomacy goes on a cruise, at the modest price of 20 million Euros", which we invite you to read at this link.

It just feels like a slap in the face spending reviews, if we consider that the extravagant enterprise cost the modest price of twenty million euros, almost half of the entire public promotional allocation for the SME system. And all this to carry around fifteen businesses on three ships! But in our Ministries have never heard of cost benefit analysis?

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