What looked like a simple but major industrial reorganization in Google home is likely to become the case of the summer. Shortly after Big G's announcement of the Birth of Alphabet, the holding company that will contain Google and which will serve to differentiate the web-related activities from the research and investment divisions, a reaction has arrived that had not been foreseen.
It's not about Facebook or Microsoft or even Yahoo or even Apple, but about bmw. The German automaker showed the stop paddle to Google why exclusive ownership of the Alphabet brand, the same one launched with great fanfare on Monday night by Google.
Evidently the parts of Mountain View did not know of the existence of the brand in the Old Continent. Alphabet Fuhrparkmanagement is the company name of a BMW subsidiary that deals with long-term leasing services for individuals and businesses, and car sharing. From Germany they hastened to declare that 'Alphabet' is a brand owned by BMW and that the German car giant has no intention of selling it to Google.
The story is far from easy to solve and a duel could soon open between the two companies that have recently competed with each other in the electric car sector, which Google is studying in depth, and as regards the supply of maps given that BMW, with Daimler and Audi, has recently purchased the cartography service of Nokia, Here, one of the rivals of the famous Google Maps.
