Genertel, the online insurance company of the Generali Italia group, contributes this year to the “Manifesto of non-hostile communication… for business”, an awareness and education project against the hostility of online and offline words, promoted by the non-profit association Parole O_Stili.
Genertel supports the awareness project of less hostile words because it is consistent with its values and vision: to protect and improve people's lives. And to do this it is actively committed to building a world of less hostile words. The online company of Generali Italia has contributed to the drafting of two of the ten principles which companies and businesses can draw inspiration from in order to better manage dialogue on social media and online relationships. These are in particular:
- Sharing is a responsibility. “What I share online affects my company's reputation and credibility. I select and evaluate sources and contents, I never spread false or confidential news, information and data. I respect your privacy and protect your security."
- Ideas can be discussed. “People have to respect each other. Discussing helps to grow. By discussing – even energetically – opinions and perspectives, I value the free expression of ideas, regardless of hierarchies. I always respect people, their diversity and multiculturalism”.
"Words are the bridge that unites Genertel to people and these words must represent us, be coherent, responsible, respectful, honest - he commented Federica Alletto, Marketing & Distribution Manager of Genertel – Sharing today is a responsibility not just a possibility: what is shared also reflects the company's image. We use simple and direct communication with our employees and customers: this is because we want to be transparent, consistent and authentic in order to build a relationship of trust with people over time”.
Genertel's contribution to the "Manifesto of non-hostile communication ... for business" is part of the awareness and education initiatives against the hostility of online/offline words which are at the center of attention of Generali Country Italia, as evidenced by the recent launch of “Bullyctionary”: the first online dictionary that collects and monitors the words most used by online bullies to raise awareness, inform and educate kids on the phenomenon of cyberbullying.
