Genertel is increasingly betting on bancassurance and to strengthen its strategy in that direction it has concluded a partnership with the Igea banking group, through whose commercial network (recently integrated with that of Banca del Fucino) the Life and Non-Life policies will be sold . This was announced by the insurance company itself, founded in 1994 and headed by Generali Country Italia: within the group, Genertel oversees the development of bancassurance partnerships and alternative channels.
The agreement with Igea will therefore make it possible to take advantage of the widespread distribution network especially in the regions where Igea and Fucino are more present, namely Lazio, Marche, Abruzzo, Lombardy and Sicily, as well as through the Private Centres. In particular, in fact, Genertel provides for the exclusive placement of its insurance solutions to private, affluent and retail customers.
“With this agreement – he said Maurizio Pescarini, Chief Executive Officer and General Manager of Genertel and Genertellife – we confirm our commitment to expansion in the bancassurance sector, as a partnership engine in line with the strategic plan of Generali Country Italia. We are particularly focused on creating ecosystems and partnerships dedicated to financial institutions and banks with strong ties to the area in which they operate. The partnership with Banca Igea represents a further important step in our strategy which will allow us to offer our insurance solutions to over 60 customers".
“Genertel – he added Francesco Maiolini, General Manager of Igea Banca – is a leading partner in the sector that presents an innovative and broad offer in the insurance field. Through this important agreement, particularly competitive solutions will be offered to all customers of Banca del Fucino and Igea Banca. The policies will be distributed through the widespread commercial network of the Group present in 5 regions and our Private centres".
