The Generali Group has entered into a partnership with the French start-up Ellcie Healthy to develop smart glasses, innovative eyewear that is very important for people's safety: in fact, through the acquisition of personal data, they allow to prevent risks and improve user behavior . Furthermore, these smart glasses are particularly useful in the automotive sector, as they allow you to monitor driving behavior, assess the driver's fatigue level and detect the risk of drowsiness, thus reducing the percentage of road accidents.
Generali, which has long collaborated with various start-ups to design innovative solutions to be incorporated into its insurance proposal, funded the project start-up and continues to collaborate with Ellcie Healthy to develop a solution for the prevention of drowsiness while driving. Generali's Group Chief Marketing & Customer Officer, Isabelle Conner, commented: “These products are a key element of the digital experience we want to offer our customers. Risk prevention and a better quality of life are at the heart of work at Generali.”
The Chief Executive Officer & Founder of Ellcie Healthy, Philippe Peyrard, added: “The financial support of Generali has allowed us to select talented professionals and accelerate our technological development. For a start-up like ours, it is a great opportunity to be considered a reliable partner.”
Nearly 60% of adults in advanced economies wear glasses, making smart glasses an important prevention tool. Thanks to particular sensors, these devices collect physical, physiological and environmental data (such as temperature, humidity level and UV radiation) which are sent to Ellcie Healthy via the user's smartphone. The data analysis allows for an automatic assessment of the level of risk and, in the event of a critical situation, allows the user to be alerted through acoustic and light signals.
At the same time, the helpdesk contacts the driver via smartphone - previously registered on a special App - to verify the effective need for assistance.
