The new Generali Group website is online, with a more essential and streamlined design, a layout that gives strong prominence to the visual contents and the most interesting news of the Group. The new generali.com also gives space to topical issues that directly involve a major player in the international insurance sector.
The restyling of generali.com, characterized by a new graphic design, an intuitive and fast navigation method and a narrative approach based on storytelling, stems from the Generali Group's desire to find new ways of communicating and interacting with its customers, partners and stakeholders. The new website is responsive, it modifies its layout and contents based on the device (pc, tablet, smartphone) and operating system (Android, Apple, Windows) with which access is made, automatically adapting to size, orientation and screen resolution.
The Group Director of Communications & Public Affairs, Simone Bemporad, commented: “We have transformed the Generali website into a place for storytelling that gives space to the realities of our times. Even if we will continue to provide data and information regarding the Group and its activities, our main objective will be to explore the elements at the heart of our activity: safety, security, better quality of life - through the issues that most affect our future, be it health, economic and demographic trends, technology, well-being, climate change or the community. We will guarantee, also through a renewed presence on social media and an integrated web activity, a constant dialogue with our followers and stakeholders – journalists, analysts, investors, the employees of tomorrow, opinion leaders and, of course, our customers. Precisely this rich exchange of points of view and experiences will be the cornerstone of dynamic and interesting content. And above all our customers – who are already at the heart of the biggest transformation that the Group has undertaken – will be able to appreciate the different aspects that contribute to making Generali the first choice in the insurance market.”
