Generali Italia awarded in the 21st edition of the Assorel Award, an event that certifies the best communication campaigns and public relations. In detail, two awards have arrived.
The first recognition came for the !Eccellenza in PR section, in the "Corporate Social Responsibility" category, with regard to the Welfare Index PMI, an initiative launched two years ago by Generali Italia with the participation of the main Confederations and the patronage of the Prime Minister of Ministers.
Welfare Index PMI is the first evaluation index of the corporate welfare level in Italian SMEs.
In the section "PR Techniques and Technology", Semplice Come by Generali Italia, a new communication platform – with its website and social channels – was awarded the prize in the “Best use of Testimonial/Influencer” category. For the launch of the project, a campaign was created with Salvatore Aranzulla, recognized by all as the web simplifier par excellence. Since the launch of the project, more than 30 opinion leaders and digital influencers have been involved.
During the award ceremony, held yesterday in Milan, Paolo Gentiloni was awarded the Lifetime Achievement Award, awarded each year by Assorel to the professional or public figure who, with his commitment and in his professional role, has witnessed the dissemination of the value of communication.
