In July, the 2016 "#VIVIIAMOPOSITIVO" Tour with The Gira will start from Milan: 9 crews, made up of 32 lifestyle, food and travel influencers, will tour Italy from North to South, visiting 50 squares, to discover the beauties of the country.
Generali Italia, again this year's main partner of the Tour, is committed together with the network of Agents to create shared value and contribute to the development of the territory, supporting initiatives aimed at increasing participation and promoting local excellence. For this reason, the new edition of the Tour will feature several appointments:
– Aperitifs in Red: in each of the 40 stages of the tour, the Generali Italia Agents in the area will organize, with the support of Genagricola and Competitive Mind, the "Aperitifs in Red" open to the whole city, where those who want to participate can be the protagonist of a stage, together with the crews;
– in collaboration with Gambero Rosso: 10 stages of the tour will be dedicated to discovering the culinary specialties of the various Italian regions, in their smartest version, Street Food, with an exceptional guide, chef Max Mariola. These 10 appointments will become the episodes of a television broadcast that will be broadcast in the autumn on Gambero Rosso Channel, channel 412 of Sky;
– the #VIVIAMOPOSITIVO contest: from 26 June to 30 September, all those who register on the website vivipositivo.generali.it will be able to take part in an instant win that offers fuel vouchers as a prize. Furthermore, the chances of winning increase if the participants find an Ape Calessino around Italy, take a selfie and share it with their friends by participating in the competition to win other final prizes (journeys in a calessino, Gambero Rosso cooking , bicycles with pedal assistance and a Vespa Piaggio).
It is possible to find out where the Ape Calessinos are located by going to the vivepositivo.generali.it website, where the real-time route of the #VIVIIAMOPOSITIVO crews will be available thanks to the integrated GPS on the vehicles. Furthermore, by following the influencers who will live this fantastic experience on social channels, it will be possible to discover the curiosities of the journey.
Generali Italia is the official insurer of the initiative, together with Europ Assistance, the Generali Group company leader in the private assistance sector.
