Generali Italia and H-Farm, a digital platform that supports the creation of new digital business models, have launched the "Generali Health&Welfare Accelerator" programme. The decision stems from the recent growth in global investment in digital health – the application of hardware and software digital technologies in the health and welfare sectors – which will increase by 22% by 2022.
The objective of the challenge is to identify and collaborate with national and international innovative startups ready to develop solutions for the market. The sectors involved are those of prevention, accessibility to care, treatment and
Applications must be submitted by 31 October, and the best five startups will access a 4-month acceleration course on the H-FARM campus during which they will be able to develop their project.
Finally, the selected startups will have the opportunity to access hundreds of services offered by the tech partners, the value of which exceeds 450 thousand euros. At the end of the 4 months, the startups will present their projects on the occasion of the Demo Night in front of an audience
of business angels, investors, companies and venture capital, who may decide to invest or to create commercial or technological synergies with teams.
“New technologies are revolutionizing the way we live in every area of our daily life and can offer great advantages in all sectors of health and well-being” said Marco Sesana, country manager and CEO of Generali Italia.
As insurers we aim to offer the best customer experience and for this - continued Sesana - we want to embrace innovations that can help improve our well-being. The collaboration born with H-Farm aims, thanks to the expertise of our partner, to accelerate the scouting of the most innovative ideas and technologies in this area. With Health&Welfare Accelerator
we intend to acquire new know-how to improve our range of services and our relationship with the customer”.
Speaking on the sidelines of the presentation, Riccardo Donadon - President and CEO of H-Farm - also said he was satisfied with the new collaboration with Generali Italia: "Generali has been with us since the beginning, it has always believed together with us in the
of innovation, and is tackling the search for solutions to make the most of all the opportunities offered by digital transformation with great determination. Today they represent an example of how all companies should behave in order to better interpret the change taking place".
