Il Generali Group and Microsoft announce a Business Digital Transformation agreement, aimed at enhancing the efficiency of Generali's employees, agents and partners, improving operating processes and increasing revenues, thanks to new insurance products and innovative business models.
The partnership will focus on:
1. Digital workplace: the main objective will be to identify an innovative platform that allows all employees to take advantage of a coherent experience in the working environment, using the most advanced existing services for collaboration and communications. This partnership will give impetus to the "Generali New Way of Working", an open and flexible platform that will make it possible to achieve operational excellence both in back office activities and in sales and customer assistance activities.
2. Customer Centric new business: the main objective will be to leverage Microsoft's social activity analysis capabilities to interact in the best possible way with potential Generali customers through tailor-made offers, the creation of new communication channels to improve the customer experience and make interaction with the company effective and efficient by designing innovative "Smart Contract" insurance products inspired by the "Blockchain" paradigm and which exploit the cloud and artificial intelligence.
3. Connected Insurance business platform: the main objective will be to create an integrated digital platform through which partners can interact with Generali to provide a better service to customers in the context of Connected Insurance.
Walter Trevisani, Group Chief Insurance Officer of Generali, commented: “The insurance sector is going through a process of strong digital innovation. This partnership with Microsoft will strengthen our digital innovation capabilities, enabling us to focus on customer centricity and develop new business products.”
Bruce Hodges, Chief Information and Digital Officer of Generali, commented: “Focusing on digital innovation is a key element for every player in the insurance market. We believe this partnership will be a game-changer for our distribution experience, enhancing operational excellence, product innovation, and empowering employees to
benefit from consistent experience in the workplace.”
Carlo Purassanta, CEO of Microsoft Italy, commented: “At Microsoft, our mission is to enable people and organizations around the world to reach their full potential. This partnership is the right way forward and the first step of a broad strategic collaboration between Microsoft and Generali, which will enable Generali to rethink and transform the customer relationship, employee experience, business model and operations.”
