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Generali and Cattolica: new insurance solutions to support Italian agricultural businesses

Attiva Agricoltura and Active Impresa Agricola are underway: two dynamic, modular and customizable platforms that evolve with the needs of entrepreneurs to protect activities, assets and digital security. Here are all the details

Generali and Cattolica: new insurance solutions to support Italian agricultural businesses

THEagriculture in Italy it is a strategic sector, which involves beyond 1 million companies and 2,7 million workers. Agricultural production is worth 72,2 billion euros and represents more than 15% of Italian GDP. Because of this, Generali and its Business Unit Catholic they designed one new insurance offer (Is active Agriculture e Active Agricultural Business) for agricultural businesses, which integrates best practices from both companies.

Two solutions to protect agricultural businesses

Is active Agriculture e Active Agricultural Business are two solutions offered by Generali and Cattolica for the protection of agricultural businesses, including agritourisms, adapting to their evolving needs. These solutions are made up of three modules that can be combined with each other and offer specific coverage for the different agricultural supply chains, including protection from atmospheric events. Furthermore, there is a module dedicated to prevention which provides a series of services, including telephone legal advice with experts from DAS (Group Legal Protection Company), cyber risk management and medical assistance for owners and employees of agricultural companies .

What do the two solutions from Generali and Cattolica offer

The digital and customizable solutions Attiva Agricoltura and Active Impresa Agricola do adapt to changing needs of entrepreneurs over time. These solutions they offer a range of coverages expanded and integrated with advanced assistance services to protect agricultural businesses and agritourisms from various risks, including atmospheric events. The main areas protection include:

  • Business protection: This coverage extends from the protection of agricultural buildings, equipment and machinery to livestock. You can customize warranties to fit specific industries, such as wine or dairy, and protect against fire, adverse weather conditions and theft.
  • Asset protection: Coverage that extends to both the business and the owner. Includes protection against compensation claims for unintentional harm caused to third parties, including customers and collaborators. Additionally, it offers options to extend security to your privacy through liability guarantees and legal protection.
  • Digital protection: to protect electronic devices from accidental failures, including those caused by electrical phenomena and theft. Furthermore, it offers protection for digital assets from potential cyber risks.
  • Additional services for customers: These solutions offer a range of services, including telephone legal advice, telephone medical assistance for employees, the business owner and his family, as well as the dispatch of craftsmen in case of emergency to repair damage to premises or machinery insured against adverse events, in order to guarantee operational continuity.

“As the leading insurer in Italy, our task is to protect families and businesses designing innovative solutions that intercept their emerging needs and respond to the context in which we operate. Attiva Agricoltura and Active Impresa Agricola have been renewed to protect a crucial and strategic sector for our country and its economy, protecting activities, people and assets of agricultural businesses and evolving based on the needs of the moment. Thanks to the valuable consultancy of the Generali Italia Network and the Cattolica Network, a point of reference in the agri-food sectors, we want to protect our excellence and safeguard the roots of our history" he declared Giancarlo Fancel, CEO & Country Manager of Generali Italy.

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