Generali completes the technological and digital transformation of all distribution channels in Italy with the launch of the new direct channel strategy. The new Genertel, 100% digital native, was designed and implemented in less than 18 months and allows you to take out a policy in less than 1 minute, 24 hours a day, seven days a week; suspend/reactivate and integrate the coverage with a simple click and obtain automatic damage reimbursement with a photo in less than 24 minutes. All this also thanks to the complete revision of the interfaces, simplified and designed for navigation from a mobile device.
In detail, the new business model leverages the extensive use of five technologies: data & cloud (to improve pricing and engagement), augmented reality (which reconstructs the specific parts of a car and the type of damage), biometric (to report the claim via video), artificial intelligence (for the automatic estimate of the amount of a claim with video/photo), conversational interfaces (with the use of chatbots).
Together with the new Genertel, it was also born BeeGood, the social give back program of the customer community on social causes closest to their values to support the community with solidarity projects. Genertel has decided to support the projects of non-profit organizations active throughout the territory in the social, environmental and health fields.
“In five years we have changed the way insurance is done by transforming the corporate culture, accelerating on technology and introducing new skills – said Marco Sesana, Country Manager & CEO of Generali Italia and Global Business Lines -. When we embarked on the "Partners for Life - 2021" strategy, we set ourselves the goal of revolutionizing and improving the experience of our customers, investing 300 million in innovation, skills and people. Today we are further accelerating by revolutionizing the direct channel in Italy to bring the customer experience to the standards of digital service companies".
“Innovation is part of Genertel's DNA – he said Maurice Pescarini, CEO and General Manager of Genertel and Genertel Life -. Today we confirm our attitude by launching the new strategy that will lead Genertel to be the first large Italian insurtech. Once again we are aiming to evolve insurance in Italy by making it simpler, more convenient and personalized: with the new Genertel, insurance becomes a spontaneous gesture. All of this has been made possible thanks to people, skills, a new agile organization and the introduction of the most sophisticated technologies. Today BeeGood is also born, the community of our customers to support the community by choosing social projects and causes. With the new Genertel we offer the customer all the good insurance”.
Genertel's goal is to offer (in three years) the best customer experience on four ecosystems of need: mobility, home, well-being and pet. The mobility offer will be available as early as next December. In particular, the customer's insurance protection will be guaranteed on the various modes of transport used: from private cars to car sharing, bicycles, bike sharing or public transport.
