Countdown to the 35th edition of “Gelato a Primavera” and the 24th European Artisanal Gelato Day set for XNUMX March. Numerous initiatives that will animate, between taste, solidarity and culture, all of Italy and Europe. To kick off, "Gelato a Primavera", the event that every year since 1986 sees for for an entire week, ice cream makers from all over Italy offer ice cream to elementary and nursery school pupils to promote one of the most loved and excellent Made in Italy products. And then promotional initiatives, presentations, solidarity events will animate the period preceding the Gelato Day in Italy and abroad.
The presentation event also anticipates Gelato Day of the 22th edition of the European Artisan Gelato Day, which will be held on March XNUMX at the headquarters of the European Parliament in Brussels, and which will be followed, in the afternoon, by a Liege, the press conference dedicated to Gelato Day organized by the association of gelato makers ARAGF and the tasting of the Flavor of the Year: Apfelstrudel.
The Flavor of the Year chosen by Austria will be the absolute star of March 24, the XI European Day of Artisanal Gelato: all participating ice cream parlors in Italy and Europe will offer it to their patrons, in its original recipe or in creative variations, and, among these, also the excellences awarded by Gambero Rosso's Gelaterie d'Italia 2023 Guide, partner of this eleventh edition of Gelato Day. Numerous ice cream parlors will celebrate Gelato Day by organizing initiatives aimed at promoting the culture of artisan gelato.
Artisan ice cream has a turnover of 2,7 billion euros in Italy with 65.000 points of sale and 300.000 employees
The numbers are important artisan ice cream, which has a turnover of 9,8 billion in Europe, 65 points of sale and 300 employees, that sees Italy to all intents and purposes the leader in the world, thanks to ice cream makers, ingredient companies, machinery, shop windows, furnishings, schools and fairs dedicated to ice cream.
Eloquent numbers the Italian ones, with a total turnover of 2,7 billion and 20% of consumption handled by foreign tourists. The supply chain indicates some priority for the sector, including the establishment of a ministerial supply chain table dedicated to artisanal gelato, greater investment in training with an offer of ad hoc courses within hotel management institutes, concrete support for the internationalization activities of companies, often small size, and a strategy based on trade agreements that allow free trade, the reduction of duties and bureaucratic simplification.
The taste of the year: the Apfelstrudel, selected from Austria, with a white base with apple pulp, flavored with rum and lemon oil.
La European Artisan Gelato Day is the only day that the European Parliament has so far dedicated to a food. Celebrated on 24 March each year in all European countries, with events, meetings and initiatives aimed at spreading the culture of artisan gelato, "Gelato Day" is a unique opportunity to contribute to the valorisation of this product, to the promotion of artisan knowledge and the development of the gastronomic tradition of the sector. A peculiarity of the "Gelato Day" is the "Taste of the Year", chosen each year by one of the participating countries: for the eleventh edition of the Gelato Day on 24 March 2023 it will be "Apfelstrudel”, chosen from Austria, white-based ice cream with apple pulp, flavored with rum and lemon oil.
«Today the artisanal gelato season opens to all intents and purposes, comments Domenico Belmonte, President of Artglace. Thanks to the intervention and the heartfelt participation of the main faces of the supply chain in Italy, whose support is essential to continue on a growth path confirmed by the numbers - in Italy and abroad - we are pleased to be able to share with professionals and enthusiasts from all over the world Italy and Europe the numerous initiatives that will enliven the European Day of Artisanal Gelato, in the name of quality, sharing and artisan know-how».
